Everyone knows you can boost your search engine ranking by including keywords strategically within the content of your website and Ebay page. But what Ebay SEO keywords should you use?
Finding the right keywords for your page is not necessarily as straightforward as it may seem. Yes, you can get Google Adwords and look up the number of times specific search terms are searched, but simply loading your page up with popular terms is not the answer to
optimizing your SEO on Ebay, boosting your search engine ranking, and converting visitors into customers. Targeting your search terms to meet the mission, purpose, and products of your business comes down to knowing what it is you are selling, promoting, or offering, knowing who is looking for it, and knowing how they are going about trying to find it.
As in any business, before you look for search terms and
keywords, think about who your target market is. Research your target market. Become your target market and look for what it is you have to offer. In doing so you will find your competitors, and it turns out that your competitors are you most fruitful resource in your hunt for the perfect search terms and keywords for SEO on Ebay.
Your Competitors are Your Best Friends when it comes to Ebay SEO
Learn from your competitors how to do SEO on Ebay. Find your keywords and search terms by becoming your customer. Get on Ebay and search for what your business will provide and look at the storefronts that come up for the products at the top of search engine listings. What keywords are they using? One shortcut to determining what their keywords are is to look at what words are in anchor text. What are their search terms listed? If they have a website, visit it. You can also look at their titles, subtitles, sub-headers, and the first and last sentences of the paragraphs on their webpages and in their blogs and articles. These are the keywords you want in those locations on your website.
When you’ve gleaned Ebay SEO keywords from these sites, run searches on the new ones. Check out the first page of products and their storefronts that come up on each search engine you try for each keyword. Look at what other related keywords they are using. The similar the website is to your business the better because you know what your customers are looking for, and what they’re finding.
Making the Most of Adwords
When you look up the prevalence of keywords using Adwords, many inexperienced Ebay SEO writers, websites, and business owners have the initial instinct of going with the terms that have the most searches. While you DO want to include these keywords and search terms, look down the list. What are some popular search terms and keywords that are more specific to your product or service? These are the ones you want to prioritize because these are the terms your specific target market is looking for when they come looking for you.
The trick here is to get specific without getting overly specific. For example, if there are a couple thousand searches on a keyword or phrase a month, but it specifically applies to what it is your Ebay shop has to offer, you have a better chance of boosting your rankings for that Ebay SEO term, and reaching your target market.